About us

About Me: A Mission of Care

My name is Vidal, and my path into the world of insurance is deeply rooted in a lifelong commitment to helping others. I moved to the United States as a child from Cuba and spent my early years in Iowa before relocating to Miami, Florida in my 20s. I began my professional life as a teacher, passionate about making a difference in people’s lives — and that passion naturally carried over when I discovered the world of insurance in the 1980s.

From the moment I started, I knew this was more than a job. It was a calling. Over the years, I’ve helped clients protect what matters most through life insurance, health coverage, income protection, long-term care, and retirement planning.

This work is personal to me. I see every client as a human being with unique needs, hopes, and concerns. It’s my mission to make sure they feel seen, supported, and secure — no matter what life brings.

Your Business Success Is Our Mission

At American Assurance Underwriters, Inc., we believe that everyone deserves the best insurance coverage possible. Our mission is to provide tailored solutions that meet our clients’ unique needs and exceed their expectations. We strive to deliver exceptional customer service, transparency, and accountability in everything we do. With us, you can trust that you are in good hands.

Our Approach

At American Assurance Underwriters, our approach centers on three pillars established since 1991: comprehensive protection, clear communication, and personalized service.

We believe insurance is about safeguarding what defines your life—your family, dreams, and assets. Rather than one-size-fits-all solutions, we understand your unique circumstances, budget, and lifestyle to craft tailored coverage that ensures you’re properly protected.

Clear communication is our cornerstone. We eliminate industry jargon and hidden clauses, providing straightforward explanations that enable confident decision-making.

From life insurance protecting families and funding business succession, to comprehensive employee benefits, we don’t just sell policies—we build lasting relationships with ongoing support.

What sets us apart is our team’s genuine passion for helping people. We’re partners in your financial security, combining experience with personalized attention and unwavering commitment to protecting what matters most.

Our Values

Client Focus

Prioritizing the needs and satisfaction of customers above all else. This goes beyond simply resolving issues; it's about proactively exceeding expectations, building trust, and fostering long-term relationships.

Integrity

Upholding the highest ethical standards in all business practices. This translates to honesty, transparency, fairness, and accountability in every decision and action.

Excellence

Striving for the highest quality in everything the company does. This encompasses continuous improvement, innovation, and a commitment to delivering the best possible results.